Our marketing-focused degree programs teach the skills necessary to identify new audiences and opportunities for products and services. Graduates of our programs will study:

• Market research: identifying audiences and potential opportunities for new products
• Product and service development
• Advertising, promotions, and public relations

At every degree level, students at our schools undertake project- and team-based learning that reflects the real-world working environment. Many of our instructors have professional experience in the fields they teach.

Students both online and on-campus can take advantage of our Career Services departments. All schools have a dedicated Career Services staff that aims to help accounting students identify, clarify, and pursue their academic and professional goals.

Finally, our schools’ Alumni Associations offer additional opportunities for students and graduates to make important connections—professional and personal.

Marketing Research

Market research allows businesses to discover new product or service opportunities, guide product development, and identify new potential customers.

• Key Traits: Critical thinking skills, effective speaking, writing, and presentation skills
• Education Required: Bachelor’s degree (for entry-level roles), master’s degree (advanced roles)
• Where Marketing Research Is Needed: Marketing, advertising, or promotions firms, retail businesses, non-profit organizations.

Projected Growth Through 2018**:
77,200 new jobs, or 28% growth rate nation-wideⁱ